Scope: Village Emergency Centers (VEC) is an incorporation of new and existing freestanding emergency rooms that needed a consistent brand across all locations. SB Digital + Design developed a brand package for the chain and created a marketing campaign to boost brand awareness of VEC, its capabilities, and its convenience.
We started with a logo and developed brand materials including signage, collateral, and a website, which became the heart of a digital campaign to drive business across multiple locations around Houston and Southeast Texas.
As a direct result of SB Digital + Design’s work on the new brand, all the diverse freestanding emergency rooms under the VEC name gained a unified identity. The patient reviews of the rooms became significantly more positive.
SB Digital + Design’s digital marketing campaigns directed new customers to the brand’s new website, where the content created by our agency helped to improve the average time spent by visitors on the site from the freestanding locations’ previous webpages. VEC’s goal of a complete brand launch was successfully accomplished.
SB Digital and Design is now Studio SB – a bespoke branding studio for founder-led brands. We’ve refined our positioning to serve three distinct verticals: restaurants & hospitality, personal brands & entrepreneurs, and retail & beauty brands.
Same strategic expertise. Expanded capabilities. New focus!
If you’ve worked with us before, nothing changes, we’re still the same strategic partner. If you’re new here, welcome to our evolved identity.
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